Leadership and that ‘vision thing’

Leadership and that ‘vision thing’

Leadership and that ‘vision thing’

It goes without saying that having a vision is a necessary quality of an effective leader or leadership team; followers can’t follow without a vision to follow!

But the best visions that work are the simple ones. They work because they demonstrate three things:

  1. Where we are going and why that is relevent to each individual.
  2. How exactly we will get there and that getting there is possible.
  3. What the vision means to each person and this is communicated well.

If a vision is too vague or complex people will not understand it nor buy into it. A good vision creates clarity and enables people at all levels to make better decisions; it provides a guiding light. In a world of increasing complexity and rapid changes, the need for simple direction becomes more and more important, simplication of work is the essence.

Some examples of simple, short vision statements that provide focus on what is important and what drives the company are:

Disney – To make people happy

Ikea  –  To create a better everyday life for many people

Oxfam – A just world without poverty

Short and sweet and very focused!

So what are the elements of an effective vision?

  • It helps people focus on what they should not do.
  • It is unique to the strengths and aspirations of the company.
  • It provides focus on the ‘must-win’ battles for the future.
  • It is easily applicable to all the stakeholders, from shareholders to the final customer.
  • It is short, simple and easy for everyone to remember.

How does the vision of your company stand up to these criteria?



Related Posts

A person with EPIs for toxic places

Identify and Overcome a Toxic Work Environment

Uncover the silent threat of toxic work environments and their impact on productivity, reputation, and employee well-being. Discover actionable insights to recognize and navigate through toxic workplaces.

Active listening, a crucial skill

Mastering Active Listening

The world is FULL of noise. Everyone online and offline wants to communicate something to you: all day, every day. Therefore, it is very easy

Mastering Crisis Communication: Navigating Storms with Strategic Grace.

Mastering Crisis Communication

In the fast-paced business landscape of recent years, we’ve witnessed a series of high-profile crises that have left lasting impressions on both organizations and their

Try out coaching in English for free!

If you are new to coaching and would like to find out how it works and how it can benefit you,
why not try a free pilot session?