5 common errors when launching a business

Many of us have often dreamed of starting a business. In a previous post I advocated “following your heart”. If we are passionate and persistent and we combine this with a good dollop of common and business sense, the chances are that we’ll succeed.

But what can go wrong? What are the main mistakes that inexperienced business owners make when embarking on their entrepreneurial dream?

A close friend of mine, consultant Roberto Menéndez, has kindly given me permission to use some of the material from an article he wrote on this topic. Below you will see details of 5 of the most common errors that are generally made: